Special thanks to National Capital Bank for bringing this cool concept to our attention. It’s from Frost (a banking, investment and insurance firm out of Texas) and it is a campaign built around the beliefs of the bank. www.whatfrostbelieves.com
What’s great about the concept is how it comes across as being very simple in its design but when you click through, there is a lot of depth to back up each of their belief statements. I know enough about marketing and putting together campaigns to know that while this looks simple, it required a lot of work and coordination to put together.
I haven’t seen it yet but they also mailed out a little black book. Each page in the book included a belief statement and pushed folks to the site. Pretty cool, huh?