Many organizations think they need an advertising agency when what they really need is a Chief Marketing Officer. A CMO will develop your marketing strategy to match your goals, manage your communications budget, and bring in the appropriate resources when (and if) you need them to implement the strategy. A Chief Marketing Officer is part of your company’s leadership team, sitting at the table with the CEO, CFO and other C-suite executives helping make the decisions to manage and grow your business.
But often you don’t need a full-time, on-the-books, in-the-office CMO. That’s where I come in. As an experienced, thoughtful and dedicated resource, I provide all the value a CMO brings — as needed, without the overhead. I’ll work with you as part of your leadership team to provide strategic and creative advice and insights and then find any outside resources needed to support the plans we build together. I’ll manage those resources, including helping you find the right agency if that’s what’s needed to move forward.
Contact me today and I can help you determine if what you really need is a part-time CMO.