You may have heard me say this before, but I’m repeating it because it’s really important. My focus is on my clients, not an internal creative team. I excel at client services. This means I understand my client’s needs, culture and operations, so I can develop and deliver strategies that accomplish their goals first and foremost. I lead with smart thinking, not fancy creative. And my clients work with me – the leadership of MBM, not some second tier of the company. The person you talk with on the first day is the person you’ll be talking with during our entire engagement. And that makes a big difference in outcomes.